Connection request templates: salesperson to prospect

You sell something this person might genuinely need, and you want the connection without opening on a pitch.

Straightforward · 170/300 characters
Hi [Name], I work with [role] teams on [problem area] and follow [Company] because of how you approach [topic]. Connecting to follow your work, not to open with a script.
Warm · 198/300 characters
Hi [Name], your team's work on [topic] came up in a conversation this week, in a good way. I work in [problem area] and would rather be a familiar name than a cold one if that ever becomes relevant.
Brief · 83/300 characters
Hi [Name], I follow [Company] and work in [problem area]. Connecting, not pitching.

Before you send

  • If your first message after accepting is a pitch, the note was a lie.
  • Reference something real about their company, not just their title.
  • Earn attention with engagement before you ask for time.

Replace every [bracketed part] with the real detail, and if the note claims you read something, read it first. The 300-character limit counts everything; the counts above already include the brackets.

Make it yours: Connection Request Writer

For a specific person, the writer drafts three registers from who they actually are and your honest reason. Templates generalize; the writer personalizes.

Open the free tool